TAG Heuer

Retail Storefronts

Location 645 5th Ave, New York, NY

Project Size 1,740 SF

JRM Construction Management completed a total renovation of TAG Heuer’s flagship retail showroom along New York City’s iconic 5th Avenue.

The project involved the renovation of the ground and cellar floors and featured the replacement of the existing storefront with new metal panels extending 36 feet high. JRM fully modernized the interior with all-new millwork, signature TAG Heuer signage, a custom ceiling system, and wood flooring throughout the space.

All furnishings were supplied by LVMH, ensuring a cohesive and luxurious shopping experience for customers. JRM also fully upgraded the existing MEP, telecom, security, and AV systems to ensure the store was fully operational and secure.

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