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06/22/2023

Facades are a building’s protective shell, managing functions such as weather resistance and energy efficiency. They also enhance aesthetics and influence the surrounding urban environment. The right facade can set the tone for the rest of a commercial space by telling customers they can expect a memorable, satisfactory experience when they enter.

Learn more about the importance of facades, types and trends, what to consider and how JRM Construction Management can help.

Why Exterior Facades Are Important

Exterior facades serve various purposes, including:

• Creating favorable first impressions: Facades have the power to attract customers into your retail space. Facades are often visible from a distance, so they need to instill a memorable image from the moment individuals see them.
• Solidifying your brand: Your building’s exterior is just as vital to promoting your brand as the interior of your retail area. Different designs, colors and materials can convey your company values and unify your branding efforts.
• Increasing building performance: Function is as essential as aesthetics when it comes to exterior facades. The right facade can improve energy efficiency, increase weather resistance and extend building life.
• Enhancing cost savings: Updated exterior facades can reduce maintenance costs. As facades attract more customers, they can also cost-effectively boost your advertising efforts and lead to more sales.

Types of Shopping Mall Facades

Several exterior facade styles, designs and materials can increase your commercial building’s function and aesthetics. You can choose a single style or material or mix facade types to enhance your space in ways that best fit your functional needs and aesthetic preferences.

Facade types include:

• Ceramic: Clay or terra cotta facades offer several benefits, including energy efficiency, customization, sustainability, durability, low maintenance and aesthetics.
• Curtain wall: This facade type is a common nonstructural exterior on multistory buildings, usually composed of glass, stone veneers or metal panels.
• Steel: Many facades use steel components such as panels, infill walls and support systems to add durability to their building’s exterior.
• Double skin: Using two skins, usually two glass walls, creates a thermal buffer zone and allows for mounted shading devices.
• Panels: Prefabricated panels are a versatile facade option made from materials such as composite, ceramic, aluminum or steel.
• Exterior Insulation Finishing System (EIFS): Also known as synthetic stucco, EIFS provides an insulated, water-resistant, finished surface.

What Impacts Facade Choices?

Different facade types work for different situations depending on various factors, such as:

• Building size: Some materials are ideal for prefabrication and covering large, multistory areas, while others are optimized for single storefronts and smaller retail buildings.
• Local regulations: Stylistic and material choices will depend on local planning requirements that address unity with neighboring businesses, environmental impact and more.
• Technical capabilities: Facade types range in manufacturing and installation complexity, each requiring the right construction expertise to perform the job accurately.
• Budget: Your budget will dictate the most cost-effective materials and designs for your needs and preferences.
• Preferred aesthetics: Some materials and designs allow for customization, enabling you to create a unique facade that matches your brand.

Exterior Shopping Mall Facade Trends

As outdoor shopping malls and living areas become more popular, storefronts need to attract passersby by installing eye-catching, memorable facades. Customers are looking for an experience while they shop, and store design plays a significant role in making that experience exceptional. Facades should relate to interior themes and the brand image, creating a seamless, unified shopping experience.

Other facade trends include:

• Customized looks that portray brand images
• Windows to increase natural light and outdoor aesthetics
• Natural elements such as earthy tones
• Low maintenance requirements
• Sustainable materials

Let the Experts Handle Your Exterior Facade Needs

JRM Construction Management has the expertise and experience to ensure your exterior facade meets your specifications and improves your retail space. We will work with you throughout every stage of the process, bringing attention to detail, commitment to safety and proactive, professional service. View our previous storefront projects to see exterior facades we’ve done, or contact us online to learn more about our shopping mall facade capabilities.